The Heartland Championship competition, known for sponsorship reasons as the Bunnings Warehouse Heartland Championship, is a domestic rugby union competition in New Zealand. It was founded in 2006 as one of two successor competitions to the country's former domestic competition, the National Provincial Championship (NPC). The country's 27 provincial teams were split into two separate competitions. Thirteen of the original teams, plus one merged side created from two other teams, entered the new top-level professional competition, the Air New Zealand Cup (later known as the ITM Cup, Mitre 10 Cup and currently the NPC). The remaining 12 sides entered the new Heartland Championship, whose teams contest two distinct trophies, both named after famous New Zealand players:

  • The Meads Cup, the more prestigious trophy, named after Colin Meads.
  • The Lochore Cup, named after Brian Lochore.
The Heartland Championship is a highly anticipated rugby union tournament held annually in New Zealand. It showcases the immense talent and passion for the sport in the country's rural regions.

The tournament features 12 teams representing various provinces and regions across New Zealand, each with a rich rugby heritage and a strong sense of community pride. These teams are often made up of local players who have grown up playing rugby in their respective regions, adding a unique and authentic element to the competition.

The Heartland Championship is known for its intense and physical style of play, with teams displaying exceptional skill, determination, and camaraderie on the field. The matches are fiercely contested, creating an electric atmosphere that captivates both players and spectators alike.

The tournament follows a round-robin format, with each team playing against one another throughout the season. The top four teams then advance to the playoffs, culminating in an exhilarating final where the ultimate champion is crowned.

What sets the Heartland Championship apart is its emphasis on promoting rugby in rural communities and providing a platform for players from smaller regions to showcase their talent. It serves as a breeding ground for future stars, with many players going on to represent higher-level teams and even the national side.

Beyond the on-field action, the Heartland Championship is a celebration of New Zealand's rugby culture and heritage. It brings together communities from all corners of the country, fostering a sense of unity and pride in their respective regions. The tournament is often accompanied by local festivities, parades, and cultural events, creating a vibrant and festive atmosphere that extends beyond the rugby field.

The Heartland Championship is a testament to the enduring spirit of rugby in New Zealand, showcasing the grassroots level of the sport and the unwavering passion of its players and supporters. It is a tournament that embodies the heart and soul of rugby union, making it a must-watch event for any fan of the sport.